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PHL choco brand among top 10 innovative food products in major Dubai trade show
06 January 2020
Published also in Business Mirror
Dubai, United Arab Emirates—A rising Davao-based chocolate brand, MS3 Agri-Ventures Corp., has been selected as one of the top 10 finalists in the Food Innovation Awards in the recently held SIAL Middle East at the Abu Dhabi National Exhibition Centre, Dubai, UAE, from December 9 to 11. Part of the SIAL Network, SIAL Middle East is backed by more than 50 years of experience, industry know-how and a broad international network of eight leading B2B events.
The 75 percent Dark Chocolate with Coco Sugar from MS3 Agri-Ventures won for its innovation on its “original recipe composition.” The product is wrapped in a packaging inspired by patterns from the Tausug people and don the color of dark purple, which signifies the royal color of excellence.
“We had a very good experience in SIAL. It gave us the opportunity to meet new buyers, traders, and friends. It allows us to discover the different types of cultures that represent the creative food innovations in the Middle East,” said Neil Santillan, managing director of MS3 Agri-ventures.
Aside from MS3 Agri-ventures, 12 companies that showcased in SIAL include Edna and Rebecca’s Banana Chips & Coated Peanut, Filipinas Oro de Cacao Inc. (Auro Chocolate), Fruits of Life Inc., JNRM Corp., Mapagmahal Foods, Marigold Manufacturing Corp. (Mama Sita’s), Miguelito’s International Corp., Mira’s Turmeric Products, ProSource International Inc., RPO Fine Foods Corp., and See’s International Food Mfg. Corp.
This participation under FoodPhilippines is led by DTI-Citem, in partnership with the Philippine Trade and Investment Center in Dubai; and the Foreign Trade Service Corps, Export Marketing Bureau; the Philippine Exporters Confederation; and the Philippine Embassy in UAE as part of the government’s unified effort to promote the Philippines as a source of quality food products in the global market.